it's google search results and how they're rankeded and how one can use search engine optimization to gain those rankings. he problem is anybody with a feed, how do you deal with that? ers and no met adata. we don't have any unkinded met adance athat doesn't have any kind of political biases associated with it, you know? and it's very hard for anybody to trust google, facebook, amazon, whatever. you can imagine a third party entity that's unbliced, truly unbiased, that, you know, before behind every wikipedia page, if you -- you don't want to do this. but if you ever go to the notes section, you can see the warfare that's occurring. i mean, it's like a battle for control of the page. and there are hundreds of people attacking each other, and half of them are trolleys, sort of called sock puppets, which are called fake people. but there's enough people who hired firms with fake people over here and enough people who have firms that they kind of balance each other out. >> but in terms of a democracy, a country that has elections that rely on facebook, to have sock puppets and trolleys.